http://www.chemistrystudio.com Chemistry Studio | Michelle D. Lawson Sun, 06 May 2012 18:43:20 +0000 http://www.chemistrystudio.com en http://www.chemistrystudio.com/Air-Optix http://www.chemistrystudio.com/following/chemistrystudio.com/Air-Optix Sun, 06 May 2012 18:43:20 +0000 Chemistry Studio | Michelle D. Lawson 1482150 <img src="http://payload.cargocollective.com/1/3/112807/1482150/AIR_OPTIX_2_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/3/112807/1482150/AIR_OPTIX_2_o.jpg" data-mid="16407635" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1482150/AIR_OPTIX_1_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/3/112807/1482150/AIR_OPTIX_1_o.jpg" data-mid="16407639" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1482150/Chemistry_Portfolio_800_AIR_OPTIX_850_850.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/3/112807/1482150/Chemistry_Portfolio_800_AIR_OPTIX_850_o.jpg" data-mid="17203303" border="0" align="left"/> ROLE | Art direction, design This informative, customizable site shows how Tricomfort technology can make lens wearers lives easier from breakfast to bedtime. (View site) http://www.chemistrystudio.com/Pernod-Art-Absinthe http://www.chemistrystudio.com/following/chemistrystudio.com/Pernod-Art-Absinthe Sun, 22 Apr 2012 22:30:56 +0000 Chemistry Studio | Michelle D. Lawson 1481676 <img src="http://payload.cargocollective.com/1/3/112807/1481676/Chemistry_Portfolio_800_Pernod_Cover_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/3/112807/1481676/Chemistry_Portfolio_800_Pernod_Cover_o.jpg" data-mid="16685557" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1481676/Chemistry_Portfolio_800_Pernod_Blog_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/3/112807/1481676/Chemistry_Portfolio_800_Pernod_Blog_o.jpg" data-mid="16685523" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1481676/Chemistry_Portfolio_800_Pernod_Front_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/3/112807/1481676/Chemistry_Portfolio_800_Pernod_Front_o.jpg" data-mid="16685524" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1481676/Chemistry_Portfolio_800_Pernod_Back_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/3/112807/1481676/Chemistry_Portfolio_800_Pernod_Back_o.jpg" data-mid="16685522" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1481676/Chemistry_Portfolio_800_Pernod_photo_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/3/112807/1481676/Chemistry_Portfolio_800_Pernod_photo_o.jpg" data-mid="16685527" border="0" align="left"/> ROLE | Creative direction, design Pernod Absinthe, which was embraced by artists such as Van Gogh and Degas, recently enjoyed a renaissance within urban creative communities. And parent company Pernod Ricard employed large scale marketing and advertising campaigns to celebrate its re-emergence. The Art & Absinthe blog served to honor its debut and celebrate creativity in all forms. Also included in the initiatives were branded apparel and Pernod sponsored gallery events. http://www.chemistrystudio.com/Hornitos http://www.chemistrystudio.com/following/chemistrystudio.com/Hornitos Sun, 15 Apr 2012 02:48:16 +0000 Chemistry Studio | Michelle D. Lawson 1476241 <img src="http://payload.cargocollective.com/1/3/112807/1476241/Chemistry_Portfolio_800_hornitos_petra_850.jpg" width="710" height="889" width_o="710" height_o="889" src_o="http://payload.cargocollective.com/1/3/112807/1476241/Chemistry_Portfolio_800_hornitos_petra_o.jpg" data-mid="16421657" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1476241/Chemistry_Portfolio_800_hornitos_tdalton_850.jpg" width="710" height="889" width_o="710" height_o="889" src_o="http://payload.cargocollective.com/1/3/112807/1476241/Chemistry_Portfolio_800_hornitos_tdalton_o.jpg" data-mid="16410225" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1476241/olivia_2012_850.jpg" width="710" height="889" width_o="710" height_o="889" src_o="http://payload.cargocollective.com/1/3/112807/1476241/olivia_2012_o.jpg" data-mid="16421879" border="0" align="left"/> ROLE | Art direction, design. Illustration by Jack Daws Hornitos needed to raise brand awareness and stake its claim within the mid to late 20 something demographic. In order to connect the essence of the brand with its true consumer, real influencers and tastemakers were used in this proposed campaign. http://www.chemistrystudio.com/Borgias-Unveiled http://www.chemistrystudio.com/following/chemistrystudio.com/Borgias-Unveiled Wed, 11 Apr 2012 16:09:20 +0000 Chemistry Studio | Michelle D. Lawson 3183880 <img src="http://payload44.cargocollective.com/1/3/112807/3183880/Chemistry_Portfolio_784_BU_short_850.jpg" width="784" height="524" width_o="784" height_o="524" src_o="http://payload44.cargocollective.com/1/3/112807/3183880/Chemistry_Portfolio_784_BU_short_o.jpg" data-mid="16378457" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/3/112807/3183880/Chemistry_Portfolio_784_BU_Long_850.jpg" width="784" height="1666" width_o="784" height_o="1666" src_o="http://payload44.cargocollective.com/1/3/112807/3183880/Chemistry_Portfolio_784_BU_Long_o.jpg" data-mid="16378456" border="0" align="left"/><img src="http://payload44.cargocollective.com/1/3/112807/3183880/Borgias_Unveiled_784_iPad_850.jpg" width="784" height="524" width_o="784" height_o="524" src_o="http://payload44.cargocollective.com/1/3/112807/3183880/Borgias_Unveiled_784_iPad_o.jpg" data-mid="16378454" border="0" align="left"/> ROLE| Creative direction, design Part sweepstakes, part competition, the Borgias Unveiled challenges 10 renowned interior designers to create their own Borgias inspired windows. Once complete, users can view the windows online and vote for their favorites. In doing so, they'll be entered to win a trip to Italy and a $5,000 gift certificate to Vintage & Modern. http://www.chemistrystudio.com/Dexter-Season-5 http://www.chemistrystudio.com/following/chemistrystudio.com/Dexter-Season-5 Mon, 09 Apr 2012 17:15:27 +0000 Chemistry Studio | Michelle D. Lawson 1469932 <img src="http://payload.cargocollective.com/1/3/112807/1469932/Chemistry_Portfolio_800_Dexter_Long_850.jpg" width="800" height="970" width_o="800" height_o="970" src_o="http://payload.cargocollective.com/1/3/112807/1469932/Chemistry_Portfolio_800_Dexter_Long_o.jpg" data-mid="16204458" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1469932/Dexter_Apple-Ipad-Front_template_9_850.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/3/112807/1469932/Dexter_Apple-Ipad-Front_template_9_o.jpg" data-mid="16216334" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1469932/Chemistry_Portfolio_800_Dexter_devices_s5_850.jpg" width="800" height="532" width_o="800" height_o="532" src_o="http://payload.cargocollective.com/1/3/112807/1469932/Chemistry_Portfolio_800_Dexter_devices_s5_o.jpg" data-mid="16216270" border="0" align="left"/> ROLE | Art direction, design Design for season 5 of Showtime's hit series, Dexter. http://www.chemistrystudio.com/About-1 http://www.chemistrystudio.com/following/chemistrystudio.com/About-1 Mon, 02 Apr 2012 16:34:04 +0000 Chemistry Studio | Michelle D. Lawson 3125108 MICHELLE D. LAWSON Art / Creative Direction, Design, Photography LOCATION | New York, NY EDUCATION | Master of Science, Communications Design - Pratt Institute; Bachelor of Arts, English - Gettysburg College COMPANIES | Ogilvy & Mather, Showtime Networks, Digitas, Tribal DDB, MRM Worldwide, Mirrorball, Agent 16 CLIENTS (Partial) | Pernod Ricard, AT&T, AMEX, Showtime, (ri)1, Sauza, 92Y Tribeca, Army, Dana's Loft, Inked Magazine INTERESTS | Typography, photography, exploring NYC by foot or on wheels, anything music related - especially DJing CONTACT | 917.517.1444 // mlawson [at] chemistrystudio.com. http://www.chemistrystudio.com/World-of-the-Borgias http://www.chemistrystudio.com/following/chemistrystudio.com/World-of-the-Borgias Mon, 12 Mar 2012 18:12:04 +0000 Chemistry Studio | Michelle D. Lawson 2987608 <img src="http://payload34.cargocollective.com/1/3/112807/2987608/Chemistry_Portfolio_800_WoB_love1_7_850.jpg" width="800" height="1600" width_o="800" height_o="1600" src_o="http://payload34.cargocollective.com/1/3/112807/2987608/Chemistry_Portfolio_800_WoB_love1_7_o.jpg" data-mid="16421431" border="0" align="left"/><img src="http://payload34.cargocollective.com/1/3/112807/2987608/Chemistry_Portfolio_800_WoB_love2_850.jpg" width="800" height="1600" width_o="800" height_o="1600" src_o="http://payload34.cargocollective.com/1/3/112807/2987608/Chemistry_Portfolio_800_WoB_love2_o.jpg" data-mid="16421331" border="0" align="left"/><img src="http://payload34.cargocollective.com/1/3/112807/2987608/Chemistry_Portfolio_800_WoB_life1_850.jpg" width="800" height="1600" width_o="800" height_o="1600" src_o="http://payload34.cargocollective.com/1/3/112807/2987608/Chemistry_Portfolio_800_WoB_life1_o.jpg" data-mid="16421321" border="0" align="left"/><img src="http://payload34.cargocollective.com/1/3/112807/2987608/Chemistry_Portfolio_800_WoB_devices_850.jpg" width="800" height="1675" width_o="800" height_o="1675" src_o="http://payload34.cargocollective.com/1/3/112807/2987608/Chemistry_Portfolio_800_WoB_devices_o.jpg" data-mid="16171649" border="0" align="left"/> ROLE | Ideation, art / creative direction and design. World of the Borgias is an immersive new feature on SHO.com. Users get in depth insight into who the Borgias were and a glimpse into the realities of life in 15th century Rome. The site is comprised of four content sections which each feature video, interactive components and informational text. (View site) http://www.chemistrystudio.com/Showtime-Stop-Motion-Videos http://www.chemistrystudio.com/following/chemistrystudio.com/Showtime-Stop-Motion-Videos Thu, 22 Dec 2011 21:15:21 +0000 Chemistry Studio | Michelle D. Lawson 2496005 <img src="http://payload9.cargocollective.com/1/3/112807/2496005/Chemistry_Portfolio_800_sho_holiday_1_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload9.cargocollective.com/1/3/112807/2496005/Chemistry_Portfolio_800_sho_holiday_1_o.jpg" data-mid="16172023" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/3/112807/2496005/Chemistry_Portfolio_800_sho_holiday_2_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload9.cargocollective.com/1/3/112807/2496005/Chemistry_Portfolio_800_sho_holiday_2_o.jpg" data-mid="16172024" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/3/112807/2496005/Chemistry_Portfolio_800_sho_holiday_3_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload9.cargocollective.com/1/3/112807/2496005/Chemistry_Portfolio_800_sho_holiday_3_o.jpg" data-mid="16172025" border="0" align="left"/><img src="http://payload9.cargocollective.com/1/3/112807/2496005/Chemistry_Portfolio_800_sho_holiday_4_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload9.cargocollective.com/1/3/112807/2496005/Chemistry_Portfolio_800_sho_holiday_4_o.jpg" data-mid="16172028" border="0" align="left"/> TEAM | Creative Direction: Jody Sugrue, Animation: Jason Lowengrub, Concept/Art Direction: Michelle Lawson, Sam Gaw, Joseph Marconi Developed and produced by the in-house Digital Media design team, this fun series of stop motion animations represent Showtime's 2011 "Green Holiday Card" (View site) http://www.chemistrystudio.com/Chemistry-Studio-ID http://www.chemistrystudio.com/following/chemistrystudio.com/Chemistry-Studio-ID Sun, 11 Dec 2011 17:32:56 +0000 Chemistry Studio | Michelle D. Lawson 2440395 <img src="http://payload7.cargocollective.com/1/3/112807/2440395/Chemistry_Portfolio_800_Chem_Biz_1_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload7.cargocollective.com/1/3/112807/2440395/Chemistry_Portfolio_800_Chem_Biz_1_o.jpg" data-mid="16173427" border="0" align="left"/><img src="http://payload7.cargocollective.com/1/3/112807/2440395/Chemistry_Portfolio_800_Chem_Biz_2_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload7.cargocollective.com/1/3/112807/2440395/Chemistry_Portfolio_800_Chem_Biz_2_o.jpg" data-mid="16173428" border="0" align="left"/> ROLE | Creative direction, design Business card identity design for Chemistry Studio. http://www.chemistrystudio.com/Californication-Queens-Of-Dogtown http://www.chemistrystudio.com/following/chemistrystudio.com/Californication-Queens-Of-Dogtown Mon, 10 Oct 2011 17:12:54 +0000 Chemistry Studio | Michelle D. Lawson 1466124 <img src="http://payload.cargocollective.com/1/3/112807/1466124/Chemistry_Portfolio_800_QoDT_1_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/3/112807/1466124/Chemistry_Portfolio_800_QoDT_1_o.jpg" data-mid="16172069" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1466124/Chemistry_Portfolio_800_QoDT_2_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/3/112807/1466124/Chemistry_Portfolio_800_QoDT_2_o.jpg" data-mid="16172071" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/112807/1466124/Chemistry_Portfolio_800_QoDT_3_850.jpg" width="800" height="535" width_o="800" height_o="535" src_o="http://payload.cargocollective.com/1/3/112807/1466124/Chemistry_Portfolio_800_QoDT_3_o.jpg" data-mid="16172072" border="0" align="left"/> ROLE | Art direction, site design, identity design Fronted by Lenny Kravitz's daughter Zoe, Queens of Dogtown is a fictional rock band featured in season 5 of Californication. Within 24 hours of the band's television debut, the QOD Myspace page had garnered over 60,000 hits. In additon to their online presence, I also designed the band's tattoo inspired logo, which currently appears on various merchandise throughout the sho.com store.